Eat Just’s Good Meat has announced that throughout July, its chefs in Singapore will be hosting cooking demos and tastings of Good Meat 3 at Huber’s Butchery.

Huber’s Butchery is a Singapore-based bistro and retailer – in May, it began stocking Good Meat 3 (a new, lower-cost formulation made from 3% cultivated chicken and 97% plant-based proteins) in its freezer section, marking the ‘world’s first’ retail sales of cell-based chicken.

Now, each Saturday in July from 10-12 local time, Good Meat’s chefs will be cooking and sampling a different dish for shoppers to try out, as a way to encourage people to purchase a package and take it home to cook a meal for themselves and their families.

Carrie Kabat, head of global communications at Just Egg and Good Meat, told The Cell Base: “We are excited about the strong consumer reaction to Good Meat 3 since it launched at Huber’s Butchery retail store in May, where it was the number two best-selling product among all premium poultry/game meat/frozen poultry, despite only being on the shelf for two weeks.”

She continued: “The cooking and sampling demos we are hosting at Huber’s...give even more shoppers an opportunity to try cultivated meat for themselves and take home a package to cook and enjoy”.

The news comes after Good Meat’s cell-based chicken was approved by the US Food and Drug Administration for sale in the US in March last year. In July last year, Good Meat made its first-ever sale of its cultured chicken products at China Chilcano restaurant in Washington, US.

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