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Austrian cell-based meat company BioCraft Pet Nutrition, which manufactures cultured meat for pet food, has announced it has reached price parity with traditional premium pet meat products.


The firm said it has achieved a commercial price of $2 to $2.50 per lb of cell-based meat, placing it in the same price realm as premium meat for pet food.


For context, Good Food Institute research found that cell-based meat could be cost-competitive with conventional meat by 2030, if it reached a production cost of $2.92 per pound.


To address the challenge of price parity, BioCraft focused on solutions to make its ingredients affordable without compromising on nutritional value. R&D lead the company to find a new, cost-effective method of production – instead of discarding the nutrient-rich growth media after cell cultivation, it reformulates it to be part of the final product. This reutilisation eliminates waste and reduces the cost of acquiring and disposing of the media.


BioCraft's cell-cultured cat food
BioCraft's cell-cultured cat food

By incorporating the growth medium into the final product, BioCraft enhances the nutritional profile of the cell-based meat, mimicking the nutrition of traditional meat while adding value to the product without extra costs.


BioCraft’s CEO Shannon Falconer said: “Achieving price parity and a robust nutritional profile for pets were the only elements holding back cultivated meat for the pet food industry – and BioCraft has now achieved both.”


BioCraft aims to introduce its cell-based meat product to pet food brands in early 2026.


#BioCraft #Austria #petfood

BioCraft’s cell-based pet food reaches price parity with premium pet food meat

Phoebe Fraser

30 May 2024

BioCraft’s cell-based pet food reaches price parity with premium pet food meat

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